they used almost all of them. they were able to through very focused data-driven ground operation identify their voters and successfully reassemble the coalition that they had in 2008. african americans, latino, -- latinos, young voters, women. would young voters turn out in the numbers they did before? in fact, they were by one point a higher percentage than they were in 2008. would african americans vote with the same enthusiasm compared to 2008? they did. it was 15%. this was a campaign that set its sights early and improving on what everybody thought was a very good ground operation and they exceeded it. gwen: in a very specific way, not in a broad base at all and not in a way that was out to persuade anyone who had not voted for them before. >> it was not much of a persuasion. they started with the baseline of the 2008 results. and then they had the census from 2010. they saw what had changed and who had moved around. and then it's the sole reason that jim mussina moved to chicago and started building this th